Norway Savings Bank Campaign Wins Grand Prize
On September 15th, 2009, The best bank advertising and marketing campaigns from across the U.S. were recognized in San Antonio, Texas at the American Bankers Association’s 2009 Financial Marketing Awards ceremony. Established in 1972, the ABA Financial Marketing Awards recognize bank marketing professionals and their agencies for creative excellence based on bank asset size.
This year’s Financial Marketing Excellence Award winner, Norway Savings Bank, a $920 million mutual banking institution headquartered in Norway, Maine, was recognized for its “Colorful Solutions” campaign. The campaign — a series of “colorful” advertisements targeting Norway’s small business customers — includes six television and six print ads. Each small business customer represented a color throughout the campaign, creating a consistent point of view throughout all campaign collateral.
A panel of financial services marketers and advertising professionals around the country judged entries based on execution of the communications strategy, message and positioning, as well as the campaign’s overall results.
Press release. http://www.aba.com/Press+Room/091509MarketingAwards.htm
